1. The Whole Brain Business Book, 2nd Edition (by Ned Herrmann and Ann Herrmann-Nehdi)
If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level.
2. The Whole Brain Business Book, 1st Edition (by Ned Herrmann)
Presents the author’s four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Through practical explorations and exercises, this book shows individuals and organizations how to harness the power of the whole brain.
3. The Creative Brain (by Ned Herrmann)
Ned Herrmann’s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain Thinking approach. Filled with personal anecdotes, data, useful charts and practical, easy-to-apply models, it will inspire and entertain readers while showing them how to enhance creativity at both the individual and organizational levels.